Digital Marketing for Political campaigns in India

Digital Election campaign in India.

Digital Marketing plays an important role in Modern Election campaigning throughout globally. For the last one decade, the election campaigning in India has been drastically changed and adopted to attract voters with the help of technology. Since, India is becoming a Technology hub for many startups and the Internet Penetration in India is gradually increasing in numbers for each years.

Digital Marketing for Election campaigns.

Social Media Marketing in Indian Elections:

Facebook: Facebook is the number 1 social media network in the world with over 2.45 billion active users per month.

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Posted by Niranjan Niru on Monday, March 16, 2020

Twitter: Twitter is a social networking platform where users can post a message called “Tweet“. Each Tweet with “Hashtags” can also be posted. Twitter in Politics is highly recommended and must use platform for Politicians and Political Party in India to create a trend setter in your region, state or National wise.

Instagram: Instagram rules with the fun filled, informative contents for millennials. Targeting Instagram users can make your presence visible to the majority of youth’s in India.

YouTube: Video only platform can be preferable for any politicians and political party to start telecast their local happenings and political news.

TikTok: Short videos are always good at conveying message quickly and make the users to understand the concept of your vision/moto of your video uploaded in TikTok. Highly used Social Media Network Application in the recent years.

Political Marketing in India.

Political Election Marketing in India from late 70’s, 80’s, 90’s has been used lot of various different strategies for their candidate branding and marketing purposes. But in the recent years, Political marketing become a tricky and a technology based where more of the voters are actively using their social media profiles and they meant in targeting their voter’s using their Social media profiles.

—- To be continued… (Stay tuned)

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